Health Literacy

It was interesting and sad to see how many people in America were illiterate! Then again, even intelligent people may not necessarily understand specifics about their own prescriptions or new drugs on the market. A lot of us just tend to do what the doctor tells us, right?

The SMOG exercise in class was fun. Apparently my group is pretty good at writing at an 8th grade level! If you have a paper or literature to be published, check out this website and see if our illiterate america will be able to understand it! http://www.literacytrust.org.uk/campaign/SMOG.html

Campaigns and Marketing

Hey guys...we've been working on our campaigns and learned a few things about segmentation in order to determine who our target audience is. If you get a chance, check out this website to get an idea about who your neioghbors are. It's pretty interesting.
www.claritas.com then go to zip code look up.

Another good one is www.sric-bi.com and take the VALS survey. What kind of personality do you have and what kind of consumer choices do you make.