Hey guys...we've been working on our campaigns and learned a few things about segmentation in order to determine who our target audience is. If you get a chance, check out this website to get an idea about who your neioghbors are. It's pretty interesting.
www.claritas.com then go to zip code look up.
Another good one is www.sric-bi.com and take the VALS survey. What kind of personality do you have and what kind of consumer choices do you make.
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