The segmentation exercise was interesteing. It really made you understand how many different ways there are to distinguish what group of individuals we want to focus on when designing a health promotions campaign. As for the video we watched about advertising...It amazes me to see how much really goes into designing a campaign. Who knew these companies actually had psychologists on staff! The point about the advertisements making us feel reassured about a purchase we have already made really hit home. I always have buyers remorse!!
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